Are You
Confused About Direct Mail?
Hello,
Here's why I
love direct mail....it's ALL about results! Very quickly you know how well
your marketing is working and the effects on your bottom-line.
A few years ago
there was great buzz about how "direct mail" was dead and the Internet was
taking over...well those prophecies turned out to be false and direct mail
is not only alive, it's thriving!
Now there's one
caveat to that last statement it's this you must employ smarter strategies
in your direct mail efforts, there's very few businesses that can survive
on some of the direct mail methods that used to work well in the past.
That's why you need some expert help whenever you use direct mail now.
I offer
consulting and a complete turn key mailing solutions from design to
delivery. My company Dave Boufford & Associates, Inc. offers strategic
advise based on your objectives, research, list acquisition, copywriting,
graphics, printing and delivery of your direct mail.
The components
of a successful direct mail program
List
Acquisition - What list should you use? Where do you find them?
Research is the first step in acquiring the proper list for your offer
that's why it's the first step in our process once we know your objectives
we focus like I laser on your best prospects using state of the art
technology through the leading vendors in the industry.
Copywriting - The right words can make or break your mailing
campaign that's why it pays to use a skilled copywriter to craft your
message. In addition to myself, I have on my team of associates some very
skilled copywriters to assist me.
Graphics - I act as your in-house art director and guide my
graphics team in creating the unique and powerful piece for your business.
This is a collaborative effort using the skills of the artist, the vision
of the director and the desire of you our client.
Printing - My experience in printing is fundamental to assist
and direct your project to the best resource for your direct mail program.
Some printers do better on letters, some are better suited for postcards.
Some printers are geared up especially for small runs and still others are
best for the big jobs. My 15 years of experience will ensure that your
project ends up exactly where it needs to be.
Mailing - Again using the right vendor for the right project is
critical not only in terms of results but to help control cost. I have
vendor associates who mail small runs and others that mail millions of per
day (yes that's millions per day!). Knowing who to use when is one of my
specialties.
Project Management - My primary role after setting up the
correct strategy and developing your campaign is to manage the entire
project from beginning to end so you don't have to!
You have more
important things to attend to every day so having a competent project
manager who is working on your behalf is critical, and I am here to fill
that role for you.
We specialize in
designing post card and letter based mailing programs for client's in
several industry's. I can also help you use the new online based tools
that can make your mailing more effective than ever before.
If you would like to
see what direct mail can do for your business. I would love the opportunity to discuss your situation and see if we
can work together. Simply call my office 1-800-490-4022 or click
here
to email me.
I look forward to hearing from you,
Dave Boufford & Associates, Inc.
PS Marketing is my
first love and I am passionate about generating results for my clients.
Notes: Different fee structures are available based on your requirements. We’ll discuss what level of support
best suits your current situation. Call 1-800-490-4022 or click
here
to email me.
There are minimum requirements and references are available upon request.
