What the heck is a "doorhanger"?
Hello,
A doorhanger is
a person who hangs doors...just kidding! Doorhangers are one of the most
undervalued marketing tools of all time. My first introduction to
doorhangers was almost twenty years ago when I was looking for ways to
finds leads for the home improvement company I was working for at the
time.
Fortune smiled on
me and right in the very office building I was working was a small company
that produced doorhangers for all kinds of clients. After several
discussions with the owner, I actually decided to leave the home
improvement business and start selling doorhangers. Five years later I
ended up owning the doorhanger company!
Doorhangers are very similar to
postcards except they have a hole in them so they can be hung on the
doorknob of your home (Click here to view some examples) the biggest
difference with doorhangers are the cost, generally they cost about half
the price of a direct mailing program.
Another benefit is that doorhangers are
delivered on the front door of the home, this keeps your message away from
the bills in the mailbox. Your doorhanger is delivered alone to the door
of your targeted prospects, even First Class Mail cannot do this!
Doorhangers come in many shapes and
sizes. In the past I have produced doorhangers in the shape of a Gorilla,
a Whale and even a Mercedes Benz but most doorhangers a rectangular in
shape and printed in full color. The most common size is 4.25" x 11", I
also offer a jumbo doorhanger that's 5.5" x 17".
Now doorhangers
are used primarily for "saturation marketing" in circumstances where your
offer would appeal to the majority of people in a given geographic area. A
few of the company's that use them successfully are Maid Services, Carpet
Cleaners, Home Improvement Contractors, Fitness Clubs, Storage Facilities,
Car Dealerships, etc.
I offer
consulting and a complete turn key doorhanger solutions from design to
delivery my company Dave Boufford & Associates, Inc. offers strategic
advise based on your company's unique situation.
The components
of a successful doorhanger program
Geographic Targeting - Where should you deliver your
doorhangers? Every business is different so we start by discussing your
business and then we research the proper area to target. Using state of the art
mapping technology and working with our associates we offer delivery in
most major market in the US.
Copywriting - Just like direct mail the words you use will make or break your
doorhanger
campaign, that's why it pays to use a skilled copywriter to craft your
message. I have personally designed thousands of doorhangers and I know
what works.
Graphics - Again, I act as your in-house art director and guide
my graphics team in creating the unique and powerful piece to meet your
goals.
Printing - Doorhangers require specialized equipment and
knowledge to get a competitive price. We currently print hundreds of
thousands of doorhangers each month for our clients. Our pricing is so
competitive that we do a brisk drop ship business nationwide.
Distribution - Again using the right vendor for the right project is
critical, the wrong delivery team can be disastrous to your doorhanger
program. There's several ways to ensure you get a great distribution of
your message and knowing what to do is vital to your success. Currently we
deliver over 100,000 doorhangers each week.
Project Management - Making sure your doorhanger project comes
of without a hitch is something I can do in my sleep now, seriously ok
maybe only with one eye closed but that's because I want to keep an eye on
everything for you.
You have more
important things to attend to every day so having a competent project
manager who is working on your behalf is critical, and I am here to fill
that role for you.
We specialize in
designing successful doorhanger programs for client's in
several industry's and we now also offer the use of new online based tools
that can make your project more effective than ever before.
If you would like to
see what doorhangers can do for your business. I would love the opportunity to discuss your situation and see if we
can work together. Simply call my office 1-800-490-4022 or click
here
to email me.
I look forward to hearing from you,
Dave Boufford & Associates, Inc.
PS Marketing is my
first love and I am passionate about generating results for my clients.
NOTES:
There are minimum quantities and a variety of sizes to choose from call
and we can discuss the options that are available for your unique
situation Call 1-800-490-4022 or click
here
to email me. References are available upon request.
